Billing & Plans

This guide covers Penna's pricing structure, how to upgrade or downgrade, and managing your billing.

Available Plans

Hobby

Perfect for: Personal projects, side projects, small newsletters

Features:

• Up to 1,000 subscribers
• 3 newsletter sends per day
• Basic analytics (coming soon)
• Email support
• API access
• Custom domain support

Price: Free

Professional

Perfect for: Growing newsletters, content creators, small businesses

Features:

• Up to 10,000 subscribers
• 20 newsletter sends per day
• Advanced analytics (coming soon)
• Priority email support
• API access
• Custom domain support
• Subscriber segments
• Export data

Price: Check penna.dev/pricing

Business

Perfect for: Established businesses, agencies, larger audiences

Features:

• Up to 50,000 subscribers
• 100 newsletter sends per day
• Advanced analytics (coming soon)
• Priority support
• API access
• Custom domain support
• Unlimited segments
• Team collaboration (coming soon)
• White-label options (coming soon)

Price: Check penna.dev/pricing

Enterprise

Perfect for: Large organizations, high-volume senders

Features:

• Unlimited subscribers
• Unlimited newsletter sends
• Dedicated support
• SLA guarantees
• Advanced integrations
• Custom features
• Dedicated IP (optional)
• Premium onboarding

Price: Custom - Contact Sales

Choosing the Right Plan

Consider These Factors

1. Subscriber Count

• How many subscribers do you have now?
• Expected growth over next 6-12 months?
• Buffer room for unexpected growth?

2. Send Frequency

• How often do you send newsletters?
• Newsletter sends per day needed?
• Bulk sending requirements?

3. Features Needed

• Advanced analytics?
• Team collaboration?
• Priority support?
• Custom integrations?

4. Budget

• What can you afford monthly?
• ROI from newsletter?
• Cost per subscriber?

Typical Use Cases

Hobby - Great for:

• Personal blog newsletter
• Side project updates
• Community newsletters
• Getting started
• Testing Penna

Professional - Great for:

• Content creator newsletters
• Product updates
• Marketing campaigns
• Regular engagement
• 1-3 newsletters per week

Business - Great for:

• Multiple newsletters
• Agency clients
• Large audiences
• Daily sending needs
• Team management

Enterprise - Great for:

• Corporations
• High-volume senders
• Multiple brands
• Custom requirements
• Compliance needs

Managing Your Subscription

Viewing Current Plan

1. Go to Settings → Billing
2. See your current plan details
3. View usage statistics
4. Check next billing date

Upgrading Your Plan

When to upgrade:

• Approaching subscriber limit
• Need more sends per day
• Want advanced features
• Need better support

How to upgrade:

1. Go to Settings → Billing
2. Click "Upgrade Plan"
3. Select new plan
4. Review pricing
5. Confirm upgrade
6. Updated immediately

Billing:

• Prorated charge for remainder of period
• New rate starts next billing cycle
• No service interruption

Downgrading Your Plan

When to downgrade:

• Lower subscriber count
• Reduced sending needs
• Budget constraints
• Feature needs changed

How to downgrade:

1. Go to Settings → Billing
2. Click "Change Plan"
3. Select lower plan
4. Review limitations
5. Confirm downgrade
6. Takes effect next billing cycle

Important:

• ⚠️ Downgrade effective at end of current period
• ⚠️ Check new limits before downgrading
• ⚠️ May lose access to certain features
• ⚠️ Excess subscribers may be suppressed

Canceling Subscription

To cancel (return to Hobby plan):

1. Go to Settings → Billing
2. Click "Cancel Subscription"
3. Select reason (optional)
4. Confirm cancellation
5. Access until end of billing period

After cancellation:

• Reverts to Hobby plan limits
• 1,000 subscriber limit
• 3 sends per day limit
• Data retained
• Can resubscribe anytime

Billing & Payments

Payment Methods

Accepted:

• Credit cards (Visa, Mastercard, Amex)
• Debit cards
• PayPal (coming soon)
• Wire transfer (Enterprise only)

Billing Cycles

Monthly:

• Billed on the same date each month
• Cancel anytime
• No long-term commitment

Annual: (Coming Soon)

• Save 20% vs monthly
• Billed once per year
• Better for established newsletters

Managing Payment Methods

Update payment method:

1. Go to Settings → Billing
2. Click "Payment Method"
3. Add new card or update existing
4. Set as default
5. Save changes

Multiple payment methods:

• Add backup payment method
• Switch between methods
• Remove old methods

Invoices & Receipts

Access invoices:

1. Go to Settings → Billing → Invoices
2. View all past invoices
3. Download PDF
4. Email invoice to accounting

Invoice details:

• Date and amount
• Plan details
• Tax information (if applicable)
• Company information

Failed Payments

If payment fails:

1. Email notification sent
2. Retry attempted in 3 days
3. Second retry after 6 days
4. Account downgraded if still failing

Resolve quickly:

• Update payment method
• Check card expiration
• Ensure sufficient funds
• Contact support if issues

Usage & Limits

Monitoring Usage

Track in dashboard:

• Current subscriber count vs limit
• Newsletter sends used today
• API requests this month
• Storage used (if applicable)

Usage notifications:

• 80% of limit - Warning email
• 95% of limit - Urgent warning
• 100% of limit - Upgrade required

Handling Limit Overages

Subscribers over limit:

• New signups queued
• Upgrade to activate
• Or remove inactive subscribers

Sends over daily limit:

• Blocked until next day
• Upgrade for higher limit
• Or split sends across days

Soft vs Hard Limits:

• Soft: Warning, still functional
• Hard: Blocked until resolved

Plan Comparisons

Feature Matrix

Cost Analysis

Cost per subscriber:

Hobby: $0 / 1,000 = $0 per subscriber
Professional: $X / 10,000 = $Y per subscriber
Business: $X / 50,000 = $Y per subscriber

See penna.dev/pricing for current rates

When to upgrade:

• Cost per subscriber decreases
• More features justify higher tier
• Growth potential requires room

Special Situations

Non-Profit Organizations

Discount available:

• Contact sales@penna.dev
• Provide non-profit verification
• Receive discounted pricing
• Subject to approval

Educational Institutions

Student/Teacher discounts:

• Email with .edu address
• Verification required
• Special pricing available

Open Source Projects

Sponsorship program:

• Apply for free plan upgrade
• Must be recognized OSS project
• Public newsletter about project
• Contact opensource@penna.dev

Enterprise Custom Plans

For specific needs:

Custom features:

• Dedicated IP addresses
• Custom integrations
• White-label platform
• Advanced API limits
• Custom SLAs
• On-premise deployment (future)

Contact Enterprise Sales:

• Email: sales@penna.dev
• Discuss requirements
• Custom quote
• Flexible contract terms

Billing FAQs

Q: Can I change plans anytime? A: Yes, upgrade anytime (immediate) or downgrade (next cycle).

Q: What happens to my data if I downgrade? A: Data is retained, but you may hit new limits.

Q: Do you offer refunds? A: Refunds on case-by-case basis within 30 days.

Q: Can I pause my subscription? A: No pause feature, but you can downgrade to Hobby.

Q: Is there a contract? A: No long-term contract for monthly plans.

Q: Do prices include tax? A: Tax may be added based on location.

Q: Can I pay annually? A: Annual billing coming soon with discount.

Q: What if I exceed limits? A: Automatic upgrade prompt or service limitations.

Resources

• Pricing Page
• Dashboard Overview
• Contact Support
• Sales Inquiries

Tip: Start with Hobby plan to test Penna. Upgrade when you're growing and need more capacity. You can always adjust based on your needs.